Product Strategy & Development

The Product Strategy & Development Practice Group focuses on the core of the Volkswagen Group – products and services. The development of powerful software solutions, efficient production using modular systems, and the organizational and strategic alignment of new development units are essential in order to successfully keep pace with increasing digitalisation and electrification as an automotive manufacturer. Our team in this Practice Group focuses on these precise issues and supports our customers with the utmost care and expertise.

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Practices

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Mechatronics

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Software-defined car

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Key technologies

The range of projects

Dennis Schwedhelm

“I can shift an entire industry by being able to address the most difficult issues for the Group. And, at the same time, I have a responsibility to develop really great talents, bring them into the Group, and also give them the opportunity to work as creatively as I can here.”

Dr. Kathrien Inderwisch-Bitter

“Our team works on all non-software-based issues relating to the vehicle – that is, we deal with modular and platform issues, systems and modules.”

Our other Practice Groups

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Operations Strategy & Corporate Performance
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Sales, Corporate Strategy & Sustainability
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Corporate Functions Strategy

Cross-functional and visionary: Our competence centers

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