Sales, Corporate Strategy & Sustainability

As one of the world’s leading manufacturers of automobiles and commercial vehicles, the Volkswagen Group is eager to play a key role in shaping the transformation into a new era of mobility. With projects along all stages of the value chain, we are also supporting the Group in achieving this goal with this practice group. Our work focuses on designing projects at the interface with customers, partner companies, and stakeholders. We use our in-depth automotive expertise to develop sales concepts and corporate strategies and support innovative sustainability projects with the right market and customer approach. This also includes evaluating exceptional economic and political situations in terms of their impact on the various business areas.

Practices

Sales

Corporate Strategy & New Business

Sustainability

Project spectrum

We identify sales opportunities in the traditional vehicle business, support the initiation of strategic partnerships, and drive sustainability projects. Here is a selection of our projects:

New Sales 2030: overall sales strategy 2030 for the Volkswagen Group
MAN Charging: MAN’s entry into the truck charging market and with solutions for end users
Audi semiconductors: strategic positioning of Audi in the semiconductor market, with a strong role beyond pure supplier relationships
Group-wide battery strategy: alignment of the Group with the optimum balance between scaling and specificity
PowerCo R&D: Derivation of the cell product portfolio of the Group subsidiary PowerCo, against the backdrop of faster technological leaps in the battery market
Development of new business models, for example, in the areas of charging, mobility services, and data marketing
Decarbonization (targets, green energy, compensation), biodiversity, and circularity projects

Carina von Heimendahl

“I have the privilege of being involved in a very exciting, important topic: the circular economy. We want to keep on giving materials and parts a new life.”

Carina von Heimendahl, Associate Partner Practice Sustainability

Valentin Kratzsch

“We support topics and realize projects that are still very new to the Group. We collaborate with other companies and potential Volkswagen partners.”

Valentin Kratzsch, Associate Partner Practice Corporate Strategy & New Business

Our other Practice Groups

Product Strategy & Development

Operations Strategy & Corporate Performance

Corporate Functions Strategy

Cross-functional and visionary: Our competence centers

The automotive industry is facing major challenges. To tackle these challenges in all their complexity, we are expanding our vision for holistic, innovative solutions.

Competence Centers