Rahul Ahuja, Head of Marketing & Brand at Audi China
Alumni

Success stories
Careers that began with us and now help shape the Volkswagen Group. We introduce colleagues who, after their time in top management consulting, have taken on responsible positions within the Group. Whether in strategic key roles, operational leadership functions, or as experts in central areas. Be inspired by personal insights and impressive paths to success.


"There are few better places than VWC to combine Group-wide understanding, strategic thinking, and real responsibility."
Rahul Ahuja
Time at Volkswagen Group Consulting: 5 years
Exit level: Associate Principal (2023)
Today, Rahul is Head of Marketing & Brand at Audi China – responsible for brand strategy, brand marketing for the Four Rings, and something extraordinary: building and marketing the China-exclusive electric brand name AUDI.
“At Volkswagen Group Consulting, I learned how to bring structure to complex topics, develop strategic narratives, and channel my creativity into concept design. These are exactly the tools I rely on in my current role – and I’m truly grateful for that!”
Previously, Rahul held various key roles at Volkswagen Group, with assignments in Wolfsburg, Mumbai, Johannesburg and Dubai – including as Head of Sales Planning at Volkswagen India and as Project Lead for Volkswagen’s market entry into Iran.
His advice to future colleagues at Volkswagen Group Consulting:
“If you make it to Volkswagen Group Consulting: make full use of the platform! There are few better places to combine Group-wide understanding, strategic thinking, and real responsibility.”


"Cross-functional knowledge and a broad network from my time at VWC have been extremely helpful in every professional role I've held."
Judith Kühne, Head of Group Application Management IT4Cross, Analytics, Platforms and MOS at Volkswagen Group
Judith Kühne
Time at Volkswagen Group Consulting: 4 years
Exit level: Senior Consultant (2016)
After her time with us, Judith consistently continued her career within the Volkswagen Group. In 2017, she took over the leadership of the Quality Management Academy, where she was responsible for transformation programmes focused on qualification in software quality, data science and new technologies.
In 2018, she was appointed Head of Smart Quality Lab. In this role, she significantly shaped the Group’s data-driven quality analysis over a period of five years – among other things through the use of AI methods and her leadership in the Caten-X Quality Use Case.
Since 2023, Judith has been Head of Group Application Management IT4Cross, Analytics, Platforms and MOS. In this role, she is responsible for the application landscape for central areas such as IT, Legal, Integrity, Group Quality and Mobile Online Services – a clear step towards strategic digitalisation and high-level platform management.
Her advice to future colleagues at Volkswagen Group Consulting:
“As a consultant, I supported brands, regions and business units of the Volkswagen Group in a wide range of projects. The resulting cross-functional knowledge and broad network have been extremely helpful in every professional role I’ve held.”


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